63
Risk Communication
Facts and figures about press work
4,284,921
visits to the BfR website
141,605
downloads of the BfR app
“Poisoning Accidents Among Children”
85,515
delivered publications (brochures etc.)
21,708
views in the BfR YouTube channel and
BfR media library
7,417
subscribers to the BfR newsletter
4,074
mentions of the BfR in newspaper articles
1,119
inquiries from private citizens (in writing)
46
interviews
BfR-film “What to do with the chicken?”
The two-minute film “What to do with the chicken?”
was released on the BfR website and in the YouTube
video portal in 2014. It explains in entertaining fashion
the dangers of cross-contamination by germs and the
rules of kitchen hygiene. Due to the continuing de-
mand from public and private institutions in Germany
and abroad, the BfR is also making the film available
for teaching and training purposes as DVDs in various
languages.
Opinions on the film
“I would like to compliment you for the nice initiative.”
(Italian Health Ministry)
“Your film was very helpful and useful for our training
sessions with child minders.”
(Weimar City Administration)
Centre in the event of poisoning. The app is in great de-
mand among parents and teachers. To further increase
awareness of the app, the BfR developed information ma-
terial, such as posters and memo cards in business card
format. Interested physicians, pharmacists and teachers
were able to procure and distribute the media free of
charge. As a result, the access figures to the app rose by
30,000 downloads.
In 2014, two BfR films appeared in the interactive video
format “Consumers ask – the BfR answers”. In this series,
consumers ask questions about a predetermined topic
before voting on which three questions the BfR should an-
swer in a video. The BfR expanded the format in 2014 by
adding an introductory film which explains the content of
each topic to the audience.
